Public Relations Tekrevol
Boosting Brand's Awareness To Support Its Plans For Business Expansions
Increase in
Revenue
increase in social
engagement
Goal
The goal of Vitruvian’s PR campaign for Tekrevol was to elevate their reputation from a mid-level technology solutions provider to a tech industry leader. The end goal for this campaign was to help Tekrevol create a widespread brand presence in the US, to expand their business from its origins in Newark, California to Houston, San Francisco, Florida, New York, and other economic hubs.
Solution
Vitruvian came up with a multi-layered plan for T¬ekrevol, which would help them elevate their online reputation, and local reach, while simultaneously establishing and promoting their brand identity to expand their business based on the preferences and behavior of their target audience.
This included the following propositions:
- Launching a new podcast
- Business expansion across different states in the US (San Francisco, Florida, New York)
- Optimization of the company’s Clutch Profile
- Upgrading their business profile to enable eligibility for Digital Awards and Commendations for exceptional services.
Methodology
The methodology used by Vitruvian to help Tekrevol achieve its vision and business goals was as follows:
- Increase social presence to generate initial traction from their target audience through a well-thought out communication and brand strategy.
- Optimize business profile to gain 3rd party authority on platform such as Clutch, Goodfirms, and Expertise.
- Use the momentum from the initial traction to expand their reach by opening up new offices in different states across the US, while improving their local search visibility in those regions via personalized launch plans.
- Leverage the increasing popularity, traction, and positioning as a leader to launch their podcast, Technology for Change. This helped establish Tekrevol’s brand identity as a business that not only develops apps but helps create entrepreneurial success stories, while increasing both social engagement and following.
Result
In the span of one year, Tekrevol saw its sales revenue jump 400%, despite the tech industry being initially hurt by the Covid-19 pandemic. Tekrevol became the #1 ranked app development company in Houston and Miami, on Clutch’s Leadership Matrix. Furthermore, Tekrevol’s brand identity and positioning allowed them to transition from working with mid-sized businesses to enterprise clients, helping them achieve their business goals at an earlier timeline that the prediction based on the initial trajectory.
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