Digital Branding TekRevol
Positioning The Company As A Reliable Contributor Of Knowledge And Value
Increase in
Revenue
increase in social
engagement
For Tekrevol, Vitruvian took on the responsibility to plan, execute, and scale Tekrevol’s new podcast, Technology for Change. The goal of this campaign was to position Tekrevol as a brand that doesn’t simply develop apps but is also an active contributor of knowledge and value to aspiring entrepreneurs and small business owners regarding scaling startups, navigating through entrepreneurial problems, and applying technology to become industry leaders within their niche.
The cornerstone of the solution proposed by Vitruvian Agency was the positioning of Tekrevol as a brand looking to influence change and help create successful entrepreneurial stories, outside of its services. We developed SOPs, viewer journey, guest journey, and performance monitoring metrics, alongside designing the entire execution process to ensure that the message delivered throughout each episode of Technology for Change reflects Tekrevol’s values, positions guests in a desirable role, and add value to its viewers.
For Technology For Change, Vitruvian designed a 4-step process that helped Tekrevol achieve its business goals in terms of brand authority. This was:
In 3 months, the Tekrevol podcast by its 6th episode, generated over 10K views, increased Tekrevol’s social media engagement by 300%, and successfully positioned Tekrevol as a facilitator of growth, rather than just a generic app development company.
your brand to shine through
the digital abyss.