Goal

For Tekrevol, Vitruvian took on the responsibility to plan, execute, and scale Tekrevol’s new podcast, Technology for Change. The goal of this campaign was to position Tekrevol as a brand that doesn’t simply develop apps but is also an active contributor of knowledge and value to aspiring entrepreneurs and small business owners regarding scaling startups, navigating through entrepreneurial problems, and applying technology to become industry leaders within their niche.

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Solution

The cornerstone of the solution proposed by Vitruvian Agency was the positioning of Tekrevol as a brand looking to influence change and help create successful entrepreneurial stories, outside of its services. We developed SOPs, viewer journey, guest journey, and performance monitoring metrics, alongside designing the entire execution process to ensure that the message delivered throughout each episode of Technology for Change reflects Tekrevol’s values, positions guests in a desirable role, and add value to its viewers.

Methodology

For Technology For Change, Vitruvian designed a 4-step process that helped Tekrevol achieve its business goals in terms of brand authority. This was:

Pre-recording client engagement and screening. Content planning and interview recording to ensure a well-structured and value-intensive discussion. Pre-Facebook Live marketing for cross-platform marketing to generate views, engagements, and followers. Post live Marketing and Promotions for branding and visibility.
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Result

In 3 months, the Tekrevol podcast by its 6th episode, generated over 10K views, increased Tekrevol’s social media engagement by 300%, and successfully positioned Tekrevol as a facilitator of growth, rather than just a generic app development company.

What Our Customers are saying

GREAT PACKAGE – AMAZING RETURNS

Choosing the right company for marketing can be tricky. But we’re glad we went with Vitruvian Agency. Their people were responsible and supportive towards our goals, and the package was reasonable for the returns.


Abeer Raza
Tekrevol - CMO

RESULTS BEYOND EXPECTATIONS

The brand strategies deployed for us by Vitruvian Agency were absolutely spectacular. The number of leads we’ve generated in the last month has been record-breaking. We loved their hard work at making it happen in a minute time-frame.


Furqan Sultan
Cydomedia - Founder

THE MARKETING DREAM TEAM

My team wasn’t getting results and I couldn’t tell why. But Vitruvian’s expert consultancy identified the issues in our strategy and helped us create a reformed marketing approach resulting in higher campaign returns from then onwards.


Ather
Buzzflick - Marketing Head

QUALITY SERVICE WITH A SMILE

We literally rained down on the Vitruvian team with constant changes, queries, and criticism. But they always kept an upbeat attitude and helped us with recording breaking MQL to SQL conversions. Glad to admit this team proved us wrong.


Hamza Younus
Wppals - CEO

THESE GUYS HAVE QUITE A RANGE

When you think of outsourcing, you fear poor work quality and communication. But we decided to take a chance with these guys and got the exact opposite. 10/10 for timely changes, reports, and results. Great job, everyone!


Shumail Ismail
Talentverse - Marketing Manager

DEFINITELY WORTH THE INVESTMENT

The people at Vitruvian Agency really make you feel involved in the process. What you expect isn’t always what you get, but they do ensure creativity and results throughout. So, you’d always get your money’s worth.


Ryan
Tekrevol - Partner

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