Expanding Roma luce Presence
- 65%Increase in social engagement
- 50%Increase In Return on Investment
About Roma Luce
Roma Luce is a premier Lighting company based in Italy with a newly established presence in Dubai. As a global corporate lighting solution they cater to clients worldwide spanning from Egypt, America, Asia, the Middle East, and Africa.
- IndustryElectric/Lighting Company
- ServicesRebranding Services
- Business TypeEnterprise
- Make your idea a realityGet In Touch Now!
Web Development And Content Marketing
Digital Transformation
Understanding the dynamic goal driven towards building a strong online authority, we helped Roma Luce develop a user-friendly website that directs meaningful traffic. The website design structure was featured to be modern, captivating, and distinctive to their brand identity. This included upgrading the website with SEO-friendly web content, on-page elements, and an engaging content strategy that fulfills users’ intent. Local competitor analysis was Performed along with web optimization techniques to deliver an exceptional user experience, robust responsiveness, and feature-rich interface helping the brand foster a strong digital presence within the region.
Graphic design
Logo And Branding
Analyzing the brand’s value and aspirations while blending them with the brand’s aesthetics we helped Roma Luce create the perfect logo. Upon intensive market research for competitive lighting companies, we aligned the brand with a logo that represented their brand values. Creating their vision into a reality we incorporated the brand’s Italian heritage with design elements, typography, and uniqueness that spoke to them.
Gauging The Target Market
Social Media Marketing (SMM)
Our aim was driven to enhance Ruma Luces’s visibility within the UAE market ensuring they appeared when potential customers sought lighting solutions within their region. For this, we crafted a strategic social media marketing plan that was envisioned to transform their platforms into channels that engage the audience. Within this plan, we included social media post creation with designs that complemented their brand aesthetic perfectly. This was followed by integrated completing social content that drove engagement and enhanced conversions.
Capturing The Target Market
Marketing Collaterals
As part of their marketing collateral, we crafted their Company profile, Pitch deck, and designed a brand book ensuring it encapsulated the true vision behind their corporate lightning services. Our efforts closely aligned with shedding light on Ruma Luce’s identity, defined its personality, and the core founding principles ensuring a prominent impact within the market.
Our Working Methodology
Our working methodology was centered around achieving the brand's objectives. We capture the brand's essence and translate it through a compelling website structure, captivating content, graphics, and a marketing approach that targets the desired market.
- Conceptualization
- Competitor Analysis
- Market Research
- Understanding Brand Prepositions
- Development
- SEO-centric Web Structure
- User-experience
- Silo-Structure
- Marketing
- Storyboarding
- Target Market Analysis
- Brand Positioning And Campaigns
- Launch
- User Engagement
- Post-Launch Buzz
- Bugs And Errors Configuration
We are simply thrilled to have chosen The Vitruvian Agency for our brand marketing while encapsulating the core values and objectives seamlessly
Result Roma Luce
Our collective efforts in increasing brand awareness and competitive authority were attained dynamically through advanced SEO practices. Rome Luce achieved visibility amidst the top 10 searches within the local SERP, generating a high volume of 600% SQL conversions.
- 65 %
Increase in social engagement
- 50 %
Increase In Return on Investment
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