Marketing Buzz
- 85%Increase in Click-through-rate
- 74%Increase in Conversion Rate Optimization
About Gift Card Zombie
Gift Card Zombie is a mobile payment solution that offers general consumers the convenience of using gift cards and availing exclusive discounts by shopping from their favorite brands using the app.
- IndustryFinTech (Financial Technology)
- ServicesProduct Launch Marketing Services
- Business TypeMobile Payment Solution
- Launch your IdeaGet In Touch Now!
Brand Value Propositions
Marketing Collaterals
As part of their marketing collateral, we performed a deep overview on analyzing vision and carried out intensive research on their market niche, and brand values. Leveraging this research we crafted a compelling pitch deck and company profile that showcased the app’s vision and highlighted their services as per their unique brand identity while marketing them on diverse social media channels to augment their reach with the relevant target audience. We precisely selected the color palette that aligned with the overall concept of the brand and chose the typography fonts that justified the brand personality well.
Capturing The Target Market
Social Media Marketing
We devised a tailored social media strategy for Gift Card Zombie's consistent social media postings that connected with the target audience, fostered engagement, and enhanced brand visibility. Overall helped the Gift Card Zombie to become a go-to mobile payment solution through consistent social media posting and engaging the potential consumers.
Competitive Landscape
Competitor Analysis
We ensured a deep understanding of the target market and the strategies utilized by the competitive giants in the industry. Our solution initially began with drafting a thorough competitor analysis identifying the market trends, strengths, and weaknesses to stay ahead of the curve. We performed research on the industry competitors to conduct a thorough gap analysis on the trends and market insights to determine what Gift Card Zombie must offer to its audience.
Uniformity In Brand Messaging
Brand Guidelines
In our collaboration with Gift Card Zombie, we were backed up by the mission focussing on building a cohesive and impactful brand identity that serves a competitive edge in the market. Leveraging quality marketing and strategic efforts we ensured to bring uniformity in the design and overall messaging of the brand.
Our Working Methodology
Our methodology was essentially driven to ensure Gift Card Zombie establishes brand awareness, beats the competitive giants, and engages with its audience.
- Conceptualization
- Competitor Analysis
- Ideal Customer Personas
- Brand Vision Analysis
- Branding and Marketing
- Company Profile Creation
- Pitch-Deck Creation
- Social Media Content
- Conversion
- Social Lead Nurturing
- CTAs Positioning
- Brand Consistency
- Reputation Management
- Success stories
- Client testimonials
- PR Activities
Partnering with Vitruvian Agency was a turning point for Gift Card Zombie thanks to their strategic prowess and innovative campaign.
The Result
Through our remarkable efforts, we helped market Gift Card Zombie as a simplified and seamless mobile payment app solution that consumers can utilize to purchase exclusive gift cards and discounts on their favorite brands. The adept social media presence, profile creation, and market analysis led to an 800% surge in business visibility, engagement, and relevant conversions.
- 85 %
Increase in Click-through-rate
- 74 %
Increase in Conversion Rate Optimization
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