Building Social Media Campaigns

Social Media Marketing is all about building content that is shareable and relatable to your audience. The days of “one content for all accounts” are gone, with audience preferences for content types changing with every platform. At Vitruvian, our social media marketing services are tailored with your audience’s inclinations in mind.

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Campaigns Launched

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Vitruvian Agency: Maximizing Your Social Media Potential

Vitruvian Agency believes that with the growth and changes in the internet community, social media marketing campaigns and strategies are also evolving. We have an extensive network of industry professionals and required resources to help businesses of all types achieve their goals. Whether you are looking to increase your followers on social media or gain new customers and generate revenue, our social media marketing specialists will create innovative tactical campaign designs and implement them with a trending approach.

At Vitruvian Agency, we recognize the importance of continuity during the planning till implementation process of social media management. Staying updated with the latest trends and market developments is necessary to discover maximum brand potential. We make sure to use the latest tools to manage social media accounts and adjust the campaign strategy accordingly to align with your audience’s demands. Our strategy includes:

  • Comprehensively research your social media presence.
  • Establish your brand’s distinct voice.
  • Maintain uniform branding across all platforms.
  • Infuse your brand’s character into online content.
  • Join discussions on social media.
  • Monitor the impact of your branding efforts.
  • Craft your marketing persona.

Let us help you build a powerful brand and turn more visitors into loyal customers.

Kickstart Your Digital Journey!

Benefits of Social Media Marketing

Around 92 percent of marketers use social media as the key metric of their marketing efforts. Social media marketing uses a combination of both creative content and management strategies. So, if you need to excel in social media marketing then you need to know all about social media from functionalities to strategies. Over 78% of sales teams using a systematic social media strategy have gotten more attention from potential customers with higher chances of attracting traffic to their websites.

Getting onboard with Vitruvian social media marketing makes you reap the key benefits of popular social platforms to empower your business online. Here’s how:

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  • Instagram Influencer Marketing
  • Facebook Marketing Strategies
  • Twitter Advertising Management
  • LinkedIn Marketing Services
  • TikTok Advertising Services
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Instagram Influencer Marketing

Experience the potential of Instagram and credible influencer marketing to improve your brand authenticity among your targeted audience using Vitruvian Agency.

Regarding Instagram, it’s all about marketing your products in an extravagant way to attract relevant audiences and tempt them into buying. The best way to do it is through Instagram influencer marketing which includes collaborating with popular celebrities and creators to promote your brand. Some of these creators use services or products themselves while others endorse them based on the experience of other people. The idea of social media marketing is to give a human touch and a credible source that your brand is authentic, reaching a wide range of audiences and establishing relationships with potential customers.

What Will You Get?

Customer Trust: Influencer marketing in social media campaigns has the same effect as a recommendation from a friend. It builds trust among targeted audiences as your brand is introduced to them by someone they look up to.

Diverse Audience: Particularly Nano and Micro-influencers have built a solid engagement parameter on Instagram with experience. Influencer marketing helps you use their following to give your brand a solid kickstart.

Increased Sales: Influencer social media marketing being a $22.2 billion industry by the year 2025 can give your sales a notable spike. When a renowned celebrity endorses your product, many of their followers will buy your product or service.

Vitruvian Agency Instagram Influencer Marketing can be a building block to your online presence. It comprises comprehensive marketing strategies and systematic campaigns aligning with the latest trends of the platform. We believe in offering social media advertising that provides maximum exposure, builds credibility, and strengthens your brand image for targeted customers. Our expertise and attention to detail can uplift every parameter ensuring your success with increased sales and conversions.

Instagram Ad Management

Attract more followers, capture likes, and engage on comments to generate revenue using Instagram advertising services by Vitruvian Agency.

Instagram has emerged as one of the largest global social media platforms competing with Facebook and YouTube. Despite launching 4 years later, it has managed to surpass Twitter in terms of engagement and audience ratio. Having 1 billion active users and planning to exceed features in their 5-year plan, Instagram is here to stay. Instagram ad management is an integral part of the social media marketing plan as it is meant for businesses looking to grow their advertising and reach target audiences. According to the Hootsuite Digital Trends Report, Instagram ads reach 96.6% of active users every month. Vitruvian Agency picks from a wide range of ad choices to get the best type of engagement-generating ad suiting your business goals.

What Will You Get?

Brand Popularity: Instagram advertising builds a significant follower base for your brand and redirects traffic to your website. It gives your brand many opportunities to grow by expanding visibility.

Showcase Brand Image: Instagram ads are an incredible medium to portray your brand image and share your brand vision. You can show how your existing clientele relies on your products, captivating them till they make a purchase.

High Engagement Rate: Being a visually-driven platform, Instagram allows users to interact through likes, comments, sharing, and messaging. It is meant to attract engagement and establish long-term connections.

Vitruvian Agency offers a comprehensive suite of Instagram advertising management services to reach out to the target audience based on their interests. Our team of social media marketing experts helps your business move ahead by making its key features and unique selling points visible. Our approach is all about opening up to greater opportunities and a wider audience base to lift you and witness commendable growth.

Turn likes into leads!
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Facebook Marketing Strategies

Deliver prompt customer support for your brand and attract a high volume of traffic to your website with Vitruvian Agency Facebook marketing services.

Facebook stands as the most popular social media platform having 3.05 billion monthly active users. While having a wide audience, it is relatively less expensive than others for online marketing with more options to market your products and services. Although Facebook ads are an efficient medium to improve your visibility, ensure exponential growth online, and increase your sales, it is mandatory to have the information and experience to work on the Facebook ad platform to make the most out of your ad money. If you want to achieve a successful Facebook advertising campaign then you need to carefully strategize and experiment with different approaches to reach the perfect combination of content, creativity, budget, and audience targeting.

Vitruvian Agency is familiar with the ins and outs of Facebook ad management and has a commendable reputation for driving outcomes for our clients. Our expert Facebook marketers can increase your presence significantly and take your business among the renowned brands of the industry. As an experienced Facebook advertising agency, we have trained social media experts and designers who can create and execute successful ad campaigns for any business whether e-commerce, SaaS, or tech-based firm.

What Will You Get?

New Leads: Once you find the targeted audience that converts, Facebook gives you the option to find similar people who are likely to purchase.

Cheaper Conversions: As Facebook is continuously updating its ad features for targeting, you don’t have to pay much on Facebook to reach the exact range of audiences with micro-targeting.

Better Engagement: For new brands, a strategic ad campaign can get more attention and attract discussion related to your brand resulting in more likes, comments, and shares.

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Twitter Advertising Management

Target Millennials and Gen Xers in one place and build genuine connections by showcasing your brand voice with Vitruvian Agency Twitter ad management.

Twitter has been the source of a positive influence on your digital marketing strategies. With 46% of adults checking Twitter daily, it is known as the fifth most widely used social media platform. Aside from Facebook, Twitter is the only platform that brings people of all ages and professions together with almost all age groups being logged on. By creating an efficient Twitter ad campaign, you can attract many potential customers and gain more lead opportunities to meet your brand goals. Being a fast-growing social media platform, Twitter is a remarkable platform that only takes up a few resources to create and test different digital marketing techniques for a diverse audience.

Vitruvian Agency has a professional team of Twitter marketing experts who can achieve your branding goals and drive conversions. We understand the exclusivity of every business with unique requirements and diverse audiences so we build personalized Twitter advertising campaigns according to your needs. Vitruvian Agency believes in getting the most out of every marketing opportunity by implementing leading industry practices to accomplish outstanding results.

What Will You Get?

Faster Results with Limited Resources: Twitter is a major asset for businesses having budget constraints but wanting to deliver their ads quickly to a wide audience range. It is a cost-effective marketing tool for businesses of all sizes.

Extensive networking: Get your hands on a wider set of diverse audiences along with your existing customers and extend the influence of your brand in the online market.

Perfectly Showcase Your Brand Voice: Many successful businesses like Wendy’s, Uber, Sony, etc. have a strong Twitter presence which lets their customers remember their brand. Build a public personality and deliver your message with a proper brand voice.

Making Every Tweet Count!
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LinkedIn Marketing Services

Gain the attention of the leading decision makers of your region and generate highly targeted leads with Vitruvian Agency’s LinkedIn marketing services.

LinkedIn has been the career development hub for around 600 million professionals around the world. Although there are many recruitment platforms, LinkedIn stands out for B2B social media ads. Every 4 out of 5 users on LinkedIn have the authority to make a key decision for their business so it is always beneficial to promote your brand to people who have the potential to drive outcomes. However, creating unique advertising campaigns for LinkedIn is crucial as these professionals can see through the sugar-coating of different ad formats and detect your low-quality content.

Vitruvian Agency helps in creating high-end unique content meant for professionals to direct them quickly to your website. We help you capitalize on LinkedIn to attract C-suite professionals by delivering every detail from creating strategies to analyzing campaign insights. Our team uses various data analytics tools to refine ad campaigns and determine professionals who have higher chances of buying your services. Whether you want to drive leads, attract an audience, or spread your brand influence all over LinkedIn, our goal is simply to accomplish your objectives.

What Will You Get?

Immediate Results: LinkedIn offers instant results when targeting specific audiences as these users have the typical business mindset, they’ll more likely notice your ads and take immediate action.

Brand Credibility: LinkedIn is a great channel to build social networks and your brand has a higher chance of being seen by the people who have an interest in your product or service.

High Conversion Rates: LinkedIn can also significantly improve your conversion rates. According to HubSpot, LinkedIn advertisements have 6.1% conversion rates to turn leads into customers.

Connect Now
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TikTok Advertising Services

Make your brand a trendy sensation and spread your brand voice by connecting to your targeted audience with Vitruvian Agency TikTok ad management.

TikTok has emerged as the fastest-growing platform with more than 1 Billion monthly users. It took Facebook and Instagram 10 years to reach such a level of popularity which TikTok has achieved in just 4 years. It is the only platform where you can get engagement even when you have no followers, being a great platform for promoting your brand with the potential to reach the right audience tool. It gives newly launched brands a fruitful opportunity to market their products or services to users while they scroll through their feeds. As TikTok is still expanding its user base, many businesses haven’t considered marketing through it which can give your brand a competitive edge.

Vitruvian Agency helps businesses build their recognition in the local market and stand out with audience-specific targeting. We can create interactive and engaging content by delivering your brand vision to your target audience in a short but impactful manner. Our team of experienced TikTok creators and marketers can produce high-end content for you that performs adequately and is acknowledged by the users. We also connect your brand with influencers relevant to your industry and promote your brand to their follower base.

What Will You Get?

Budget-friendly Marketing: Creating ad campaigns on TikTok doesn’t require a large budget. The algorithm prefers genuine and authentic reviews with raw and unedited videos made on smartphones.

Maximize Exposure Potential: When you develop a marketing strategy based on TikTok trends, it increases your chances of appearing on the “For You” page of your targeted audience. Your brand can even start a trend and can go viral on other platforms as well.

Influencer Collaboration: If you want to promote your brand on TikTok then collaboration with influencers can get you endless opportunities with a huge following.

Want your brand to trend on TikTok?

The Philosophy Behind
Our Social Media Marketing Services

The world of search engines is ruled by Google with 92% of the market share! But there is more than one way to land a place on top of Google’s Search Engine Result Page. Here are the key differences that determine the right search-based digital marketing strategy for your business.

HIRING THE BEST SOCIAL MEDIA AGENCY

Vitruvian Agency aims to improve your social network through renowned social media platforms with around 4.5 billion users worldwide. Hiring a reliable agency that excels in social media marketing can majorly improve the outcomes of your promotional efforts.

Some of the key tips for hiring a social media marketing agency to uplift your brand’s online success are as follows:

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HOW TO HIRE THE BEST SOCIAL MEDIA AGENCY

Be Clear on Your Objectives

Before starting your social media marketing agency hunt, you should be crystal clear about what you are trying to accomplish with your social media presence. If you are clear with your goals, you’ll be able to convey your requirements easily and the potential marketing agency will know what to deliver without any misunderstandings.

Following are some goals businesses typically specify when hiring social media marketers:

  • Make more people know about your brand.
  • Get more people to visit your website from social media.
  • Turn social media followers into customers.
  • Get people talking, liking, and sharing your posts.
  • Create a community where your followers feel connected to your brand.
  • Monitor comments and reviews.
  • Help customers with their questions or problems.
  • Spread the word about what’s happening with your business including events, deals, or new products.

Shortlist Potential Social Media Marketing Agencies

With a massive pool of agencies offering a diverse range of social media marketing services, look for the one that makes no unrealistic promises. They should also have experience working with companies like yours and necessary knowledge about social media campaigns. Here’s how to find your potential candidates for social media marketing agencies:

  • Discuss with other business owners in your circle and take recommendations from them based on their experiences
  • Check out websites like TopDevelopers.co, GoodFirms, Clutch, SorList, and DesignRush have a list of top marketing agencies and look for reviews
  • If you like what your competitor is doing with their social presence then find out who they have hired for social media marketing
  • Go to industry events and conferences being the best place to meet expert social media marketers.
  • Search for social media agencies on LinkedIn and see who they’ve worked with, helping you filter out based on expertise and experience.

Compare Skills & Experience

Hiring a social media marketing agency is a long-term commitment so you have to find the one that has the potential to stick with your brand for years. Here’s what you should consider:

Check Their Experience in Your Field: Make sure the agency knows your industry inside and out. They should understand your customers, your competition, and what’s going on in your industry. If they’ve worked with businesses like yours before, even better!

Look at Their Social Media Skills: Consider if the shortlisted agencies have the required knowledge about social media terms like CTR, clickbait, impressions, crowdsourcing, algorithms, etc. Having social media experts in their teams is a plus as they should know how to use the social media platforms. Also, ask if they have any certification from Meta or Google.

See Who They’ve Worked With: Go with a company that has experience not only managing big names in your industry but also small businesses as it takes the same effort to build a social media presence to retain it.

Ask for Proof of Success: Make sure you seek proof of their impactful social presence in terms of analytical charts or case studies from successful clients. You should also look for actual figures like followers you’ve gained for a certain brand or percentage of increase in sales outcome.

Look for Awards and Recognition: If the agency you have chosen has awards and recognitions then it means that recognized people in the industry think they are worth hiring.

Check Out Their Creative Side: You want a team that’s not just good at the technical stuff but can also come up with unique concepts for your social media so you can look at their portfolio and see if they have that creative element.

Communication is Key: Choose the agency that believes in being easy to talk to and keeps you in the loop. You want someone who answers your questions quickly and tells you what’s going on with your social media.

Be Upfront About the Budget

Convey your budget clearly to the social media marketing agency, the range of how much you’re willing to spend. A good social media marketing agency will be clear about how much they charge and how much they will deliver in return. You should get a transparent explanation of all the costs including a breakdown for different services, their billing approach, and additional charges so that you won’t get any surprises later on.

Make sure they understand your budget and can come up with a plan that fits it. Don’t fall for cheap “Experts” giving you everything in just pennies, if they promise you things that seem too good to be true, RUN.

Look for Compatibility with Company Culture

As you’ll closely work with the social media marketing team, you must get along well. A good relationship with your marketing team is all about talking openly, being honest, and trusting each other. You have to consider that your values and working process work together to make. Avoid any contradiction or clear if any beforehand because you should hire a company on the same page as you. If it is possible, try meeting the team in person to get a feel about their company culture.

Working Process and Adaptability

Have a clear understanding of the working process or approach the agency is willing to take for managing your social media marketing. Social media trends are changing as different social platforms are releasing improved features and advanced algorithms so look for an agency that believes in adaptability. Here’s what you should know about the working process:

  • Keeping in Touch: How often will you hear from them? Who will you talk to every day?
  • Planning Campaigns: How do they come up with ideas for social media campaigns? Do they share their plans with you before starting?
  • Creating Content: Is there a review process for all content before it’s posted? How often will they post new content?
  • Tracking Progress: What things do they keep an eye on to see if the campaign is working? How often do they tell you about what’s happeninp>
  • Revisions and Improvisations: How do they look at what’s happening and change things to make them work even better?
  • Dealing with Emergencies: How do they make sure nothing bad is being said about your brand online? What do they do if there’s a problem?
  • Strategy Evolution: How often will they re-evaluate the strategy? How do they stay updated on new trends, features, and algorithms?

Get an Overview of Additional Services

Many marketing agencies offer additional services, you have to check if they are offering these services with in-house teams or outsourcing them from some other companies. Everybody likes an all-in-one platform to cater to all their needs so if you can get multiple services from the same place then it’s amazing.

Many marketing agencies offer additional services, you have to check if they are offering these services with in-house teams or outsourcing them from some other companies. Everybody likes an all-in-one platform to cater to all their needs so if you can get multiple services from the same place then it’s amazing.

  • Design work, like images, videos, or ads
  • Partnering with influencers
  • Paid advertising on social media
  • Keeping an eye on your brand’s reputation online
  • Tracking where your customers are coming from and how effective your marketing efforts are
  • Helping improve your website’s user experience and getting it to show up in search results

Seek References

Before you say yes to a company, you should ask to talk to a few other clients who have worked with them before. Clients who have experienced good service from a company tend to spread the word and will be truthful about why you should choose them. Here are some questions you might want to ask:

  • How long have you been working together?
  • Have they helped you get more customers?
  • Are they good at answering your questions and getting back to you quickly?
  • What’s it like working with them? Are they easy to talk to and tell you what’s going on?
  • What do you like and not like about working with them?
  • Would you tell someone else to work with them? Why or why not?
The Right Way
  • Build a social media content plan
  • Post less, focus on quality
  • Align your content strategy with your branding
  • Curate content differently for all platforms
  • A/B test your campaigns for data
  • Build trust through partnerships
  • Engage with your audience
  • Utilize data to pivot and scale your strategy.

FAQs

Social media marketing is a digital marketing approach in which you use social media platforms to promote your business, service, or products. The main purpose is to connect with potential customers, drive traffic to your site, increase sales, and make people aware of your brand.

Social media marketing services combine organic and paid strategies like content creation, tracking analytics, and ads. A reliable social media marketing agency works to improve your social presence by gaining followers and converting them to your website.

Although you shouldn't stick to one social media platform for marketing purposes, it also depends on your targeted audience and competitors. Your potential customers can be on any social media platform so try working on all of them, particularly Facebook, Instagram, Tiktok and X.

Social media marketing is useful to let people know about your products and services. It can also drive traffic to your website, build a loyal follower base, and play a major role in improving search engine ranking.

More than half of the world's population is using social media so if you want to create brand awareness and retain existing customers then you have to invest in social media marketing. It helps you to stay competitive in the online market as well and connect with the right audience.